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CBS GHOSTS | TALK TO GHOSTS 

LA ADDYs Gold / District 15 ADDYs Gold / National ADDYs Gold

In the show Ghosts, Sam can see and hear ghosts.
Her husband, Jay, can’t.

Instead, Jay receives messages on a foggy bathroom mirror
written by Trevor, a finance bro who died in the 90’s.

To promote the Halloween episode,
we let anyone chat with Trevor.




And for those who couldn’t make it in-person, we brought the mirror to their feeds:





The mirror also stopped by for a chat with The Talk:




Campaign Recap:




BTS look at “Trevor the ghost”







Creative Director: James Littlejohn
Art Director: Stina Anderson
Copywriter: Jonah Campbell