Yoga means “to unify,” but through conscious discipline.
So the meaning is closer to something like “to harness.”
It’s active and intentional.
And signifies the birth of a whole that is greater than the sum of its constituent parts.
Like siracha ketchup.
CV
BBDO Chicago
Associate Creative Director
FCB Chicago
Associate Creative Director
Senior Copywriter
160over90
Senior Copywriter
Copywriter
Doner LA
Junior Copywriter
Education
Falmouth University (UK)
MA, Distinction, Creative Advertising
University of Pennsylvania
BA, Cum Laude, Biological Basis of Behavior
1/2 of Stina & Jonah, find her work at stinaanderson.com
So the meaning is closer to something like “to harness.”
It’s active and intentional.
And signifies the birth of a whole that is greater than the sum of its constituent parts.
Like siracha ketchup.
CV
BBDO Chicago
Associate Creative Director
FCB Chicago
Associate Creative Director
Senior Copywriter
160over90
Senior Copywriter
Copywriter
Doner LA
Junior Copywriter
Education
Falmouth University (UK)
MA, Distinction, Creative Advertising
University of Pennsylvania
BA, Cum Laude, Biological Basis of Behavior
1/2 of Stina & Jonah, find her work at stinaanderson.com
